Every customer Is in some way unique. Unique in their preferences, when they visit you, when they register with you, the content/products they browse, the products they purchase. 

These idiosyncrasies mean that sending generic communications with generic timing is a sure fire way of letting customers know that you don't fully understand them. It's also a way of letting valuable opportunities to maximize their value slip through your fingers.

Marketing automation will enable you to send communications that adapt to your customer's circumstances in a scalable way. By gathering information and using it intelligently, on a mass scale, you can tailor marketing communications to their specific needs without hiring a 200 person CRM team.

Marketing automation can help you stand out against your competitors and improve the customer experience.

One particularly powerful application for marketing automation is combining automation technology with customer lifecycle management. By creating strategies that breakdown and influence customer behavior at each of the lifestages that are unique to your business you can maximize the value of your customers and improve their experiences. 

Interested in knowing more? contact me to discuss your marketing automation needs.